Business of AI

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Vibe coding, AI product strategy, and practical business use cases — written for builders and business leaders.

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Business Use Cases5 min read

7 Business Use Cases You Can Build with Vibe Coding Right Now

Practical AI projects by team and function — from sales call summarizers to competitive intelligence trackers.

By Onil Gunawardana

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Use Cases

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AI-Powered Sales Call Intelligence

Elsevier

Sales
Role
Sales Manager
Problem
Sales managers cannot listen to every call. Reps lose context between conversations. Deal coaching is inconsistent across a team of 120+ reps.
Result
45% larger deal sizes when managers engaged with AI insights. 35% increase in deal velocity. 200+ users outside sales now leveraging call data.
Tools
Gong

AI Support Triage at 690% Growth

Synthesia

Support
Role
Support Lead
Problem
Customer base grew from 40K to 316K in 4 months. Traditional hiring could not keep pace with support volume.
Result
6,000+ conversations resolved by AI in 6 months. 1,300+ hours saved. 87% self-serve rate. Avoided scaling from ~10 to 150 support staff.
Tools
Intercom Fin

Centralizing Product Feedback with AI

Zapier

Product
Role
Product Manager
Problem
Customer research siloed across individual researchers in a fully remote team of 1,000+. Insights buried in files nobody else could find.
Result
Hundreds of hours of unstructured research made searchable organization-wide. Tens of hours saved weekly across the team.
Tools
Dovetail

Cutting Meeting Prep Time by 50%

AppsFlyer

Sales
Role
Customer Success Manager
Problem
CSMs spending significant time preparing for account meetings. Inconsistent prep quality across the team. Multilingual teams compounding the effort.
Result
50% reduction in meeting prep time globally. 60% decrease in manual email drafting. Consistent briefing quality across all CSMs.
Tools
Gong AI Briefer

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Most AI content is either too technical or too shallow. BusinessOfAI.com bridges the gap — practical, opinionated content for people who build products and run businesses. We explain what works, what doesn't, and where the real value is.